Spin Control With Your Host, President Sarkozy
French President Nicolas Sarkozy strode into office a year ago after talking big about economic growth, but by early 2008 he complained that “the till’s already empty”—as he sported flashy accessories and stepped out with an even flashier new partner, Carla Bruni. Now, “Sarko” is doing crisis management and offering apologies for his past mistakes.
Smart move of President Sarkozy to dump the flashy lifestyle items and get humble publicly. This is more proof that the basic principles of effective crisis management are universal.
Jonathan Bernstein, President
Bernstein Crisis Management, Inc.
http://www.bernsteincrisismanagement.com